Friday, 3 February 2012

Android add to their Leader position in the US Smartphone market

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season
RESTON, VA, February 2, 2012

comScore has reported key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.

Top Smartphone Platforms
3 Month Avg. Ending Dec. 2011 vs. 3 Month Avg. Ending Sep. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Sep-11Dec-11Point Change
Total Smartphone Subscribers100.0%100.0%N/A
Google 44.8% 47.3% 2.5
Apple 27.4% 29.6% 2.2
RIM 18.9% 16.0% -2.9
Microsoft 5.6% 4.7% -0.9
Symbian 1.8% 1.4% -0.4
Interesting to notice that all the legacy market leaders; RIM (Blackberry), Microsoft and Symbian (Nokia) are loosing market share. Android has become the prefered choice among smartphones owner over an amazingly short time.
Source: comScore

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